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28 pages

Abercrombie & Fitch - Marketing Analysis, A Macro-environmental and Competitive Audit

Creator: Phillip Weber | 2010-08-10

This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company.

Publisher: Grin Verlag

About this book
This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market. General Information Abercrombie & Fitch Co. (A&F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009). In 1892 David Abercrombie opened a shop called Abercrombie & Co which specialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007). With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female. With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen.



384 pages

The Body Box

Creator: Lynn Abercrombie | 2005-11-29

Georgia Pacific Company, and the kids done moved up to Atlanta. That's when the colored folks got together and elected one of our own. I was the first black man in the county to get him some college, and so it come up me to get elected.

About this book
He calls it the Body Box. It's a space too small for his victims to sit up or lie down. But it's the perfect place to keep them for his games--the perfect place to watch them while they die. Bad choices and big mistakes have landed Detective Mechelle Deakes on the Atlanta Police Department's lowest rung, the Cold Case Unit. Sifting through forensic evidence and unsolved murder files is a thankless job she shares with her new partner, Lieutenant Hank Gooch, a man of few words and even fewer for African-American women cops like Mechelle. His single obsession is finding a serial killer who preys on the most innocent of victims, a man he thinks is responsible for many of the most gruesome unsolved cases in their files. And one chilling look convinces Mechelle that Hank's right. It's a case that has been cold for a reason. Someone wants it to stay closed. And two cops will risk everything--their jobs, their reputations, even their lives--to uncover the truth, no matter where it takes them.



24 pages

Garrett the Firefighter

Creator: Joseph Louis Garces Iii, Bethaney Abercrombie | 2008-09-30

Garrett the Firefighter is a wonderful story about one eventful night at the fire station experienced through the eyes of a little boy, Garrett, and his faithful fire dog, Flip-Over.

Publisher: Dog Ear Publishing

About this book
Garrett the Firefighter is a wonderful story about one eventful night at the fire station experienced through the eyes of a little boy, Garrett, and his faithful fire dog, Flip-Over. Follow Garrett and Flip-Over as they respond to fires, save kitties stuck in trees, and become the heroes of their little town. Based on the real life experiences of author and professional firefighter, Joe Garces, Garrett the Firefighter colorfully portrays the childhood fantasy of growing up to be a real live firefighter. Originally a song the author would sing to his firefighter-loving oldest son each night before bed, Garrett the Firefighter combines catchy lyrics with the beautiful and whimsical watercolors of illustrator, Bethaney Abercrombie, in a delightful adventure children are bound to enjoy. A graduate of Southern Utah University with a degree in Elementary Education, author Joe Garces is the father of three little boys who all happen to be crazy about the fire service. After several years of teaching, Joe is currently a professional firefighter for the Oxnard City Fire Department, in Southern California. Joe, and his wonderful wife Taira, live in Santa Paula, California with their three boys Tyler, Ryan, and of course, Garrett.


Boys-Clothing (Sizes 4-18+) Directory

boys | abercrombiekids.com - abercrombie kids | classic ...
abercrombie kids stands for quality clothing and on-trend style. shop jeans, tees, dresses, skirts, sweaters, outerwear, sweats, fragrance & accessories.kids boy's

Abercrombie & Fitch | Authentic American clothing since 1892
Please keep in mind Abercrombie & Fitch and abercrombie kids maintain separate websites and require separate checkouts. Continue

Abercrombie & Fitch (@abercrombie) • Instagram ...
Abercrombie & Fitch (Verified) The modern A&F is the next generation of effortless All-American style // Love everything? Shop your favorite styles from our ...

boys sweaters | abercrombiekids.com - abercrombie kids ...
shop rugged guys’ sweaters to find prep school favorites with classic style. abercrombie kids sweaters are unrivaled in texture and softness.

How to Look Like an Abercrombie Model (4 Steps) | eHow
How to Look Like an Abercrombie Model. Abercrombie and Fitch models have so defined the modern body aesthetic that they've emerged as mini-celebrities in ...


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Editor's picks

  • Abercrombie & Fitch Boy's Lake Harris Gray Hoodie Large

    Apparel
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    Layered Fabric Detailing
    Lined Hood & Front Pockets
    100% Cotton
    Classic Fit


  • Abercrombie & Fitch Boys Big Cable Knit Sweater (S, Navy)

    Apparel
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    Embroidered moose logo on left.
    40% wool.30%nylon,30% acrylic.
    Hand wash.Imported.
    Mock neck.Buttoned.
    Abercrombie & Fitch Boys Big Cable Knit Sweater


  • Abercrombie & Fitch

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    Apparel (Abercrombie & Fitch)
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  • Abercrombie & Fitch Boy's Navy Cotton Shorts Age 12

    Apparel
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    Classic Fit with Button Fly
    100% Cotton
    Front & Back Pockets
    External Label Detailing


  • Abercrombie & Fitch Boys Flannel Plaid Shirt Large

    Apparel

    Kids Muscle Shirt
    Colorful Plaid Design
    Boys
    Long Sleeve
    Flannel


  • Abercrombie Kids Guys FlannelButton Down Plaid Shirt, Blue/White/Green, Large

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    2 chest pockets
    100% Cotton
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    Machine Wash, Imported
    Long sleeve, full button


  • Abercrombie & Fitch

    Abercrombie & Fitch Hot Pink and White Strip A and F 92 Boys Polo Shirt

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    Abercrombie & Fitch Eight Yellow and White stripe Boys Polo Shirt Size: Small

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    Abercrombie & Fitch A And F 92 Green And White Boys Polo Shirt Size Medium

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Boys-Clothing (Sizes 4-18+)


Gift Ideas

Nunamiut boy holding caribou hide mask, Anaktuvuk Post Cards

day, hiding, native, north american, outdoors,
Copyright Thomas J. Abercrombie/National Geographic Stock | A Nunamiut boy in a fur-trimmed parka holds a mask of caribou hide. | Asset ID: 541109
Price: $$1.15

Nunamiut boy holding caribou hide mask, Anaktuvuk Sticker

day, hiding, native, north american, outdoors,
Copyright Thomas J. Abercrombie/National Geographic Stock | A Nunamiut boy in a fur-trimmed parka holds a mask of caribou hide. | Asset ID: 541109
Price: $$6.00

Nunamiut boy holding caribou hide mask, Anaktuvuk Greeting Cards

day, hiding, native, north american, outdoors,
Copyright Thomas J. Abercrombie/National Geographic Stock | A Nunamiut boy in a fur-trimmed parka holds a mask of caribou hide. | Asset ID: 541109
Price: $$3.50

Nunamiut boy holding caribou hide mask, Anaktuvuk Print

day, hiding, native, north american, outdoors,
Copyright Thomas J. Abercrombie/National Geographic Stock | A Nunamiut boy in a fur-trimmed parka holds a mask of caribou hide. | Asset ID: 541109
Price: $$15.70

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